Product Confusion
Gerber Baby Food: Gerber used the same packaging strategy in Africa that it used in America - a picture of the Gerber baby on the label. They apparently didn't realize that since many Africans don't read, it's standard practice to put pictures of the contents on jar labels. As you might guess, the product didn't go over well.
The Dairy Association: Taking their 'Got Milk?' campaign to Mexico, they translated their slogan into Spanish. Unfortunately, it came out as 'Are you lactating?'
Johnson Wax: When Johnson introduced their furniture cleaner Pledge into the Netherlands, they didn't know that, in Dutch, Pledge means 'piss'.
- Uncle John's Absolutely Absorbing Bathroom Reader, 12th edition
Update: Apparently, the claim about Gerber's baby food is untrue, according to Snopes. (hat tip to Cliff Hesby)
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